Lee & Associates - Atlanta | Market Brief

Beyond the Asking Rate: The Hidden Cost of Atlanta's Industrial Market

August 2026

Rising Operating Expenses Are Changing the Economics of Atlanta Industrial Real Estate

Atlanta's industrial market has been defined by record rent growth and unprecedented development over the past several years. Yet one trend has received far less attention: operating expenses.

Since 2020, average operating expenses have increased 140%, rising from an average of $1.00 PSF to $2.40 PSF across all submarkets and size ranges. During much of that period, rapidly rising asking rents overshadowed those increases. Today, however, asking rents are stabilizing while operating expenses continue to trend upward.

Average Asking Rate vs. Operating Expense

*2026 average asking rates and operating expenses reflect year-to-date figures.



The Occupancy Equation Is Changing

For years, industrial leasing conversations centered on one question: What's the asking rent?

Today, a better question may be: What's the total cost of occupancy?

Two industrial buildings may offer similar asking rents but carry materially different operating expenses, creating meaningful differences in long-term occupancy costs. As insurance, property taxes, utilities and maintenance expenses continue to rise, evaluating industrial real estate requires looking beyond the quoted rental rate.

For occupiers, that means comparing opportunities based on total occupancy cost rather than asking rent alone. Side-by-side lease comparisons that include operating expenses provide a more complete picture of the economics behind a transaction.

For owners, operating expenses have become an increasingly visible component of a property's competitive position. As rental rate growth moderates, efficiently operating a building, benchmarking expenses and clearly communicating occupancy costs can become meaningful differentiators in the leasing process.


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CONTACT US:

DAN WAGNER

Chief Data Officer

O | 404.781.2121

KATE HUNT

Research Director

O | 404.781.2124

EMMA COWART

Research Analyst

O | 404.781.2139

MATTHEW MORGAN

Data & Automation Specialist

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Data gathered by Lee & Associates - Atlanta Research Team

Lee & Associates Commercial Real Estate Services

3500 Lenox Road NE | Suite 300

Atlanta, GA 30326